'Iron Man 3' Takes P306-M in 5 Days; Biggest, Fastest Ever in PH History

May 4, 2013
MANILA, April 29 – Tony Stark singlehandedly broke all existing box-office records in the Philippines, as Marvel's “Iron Man 3” grossed a monumental P305.96-million in five days – the biggest opening weekend EVER and the fastest time to reach the P300-M mark in local history!
This was announced today by Victor R. Cabrera, Managing Director of Walt Disney Studios Motion Pictures Philippines, which distributed the film.
“We are elated and proud of this remarkable achievement,” said Cabrera. “Marvel has crafted a spectacular film and this just adds to Disney and Marvel’s commitment in keeping the property evergreen. You see Marvel and Iron Man everywhere, in movie theatres, on TV, malls, in retail, publishing, etc. You see people in Iron Man t-shirts, kids playing with Iron Man toys. Filipinos are just true Iron Man fans. We cannot be happier with the way the Filipino consumer is embracing the movie and the property.”
“Iron Man 3” opened across the country April 24 with a stunning P62.9-M which obliterated two box-office records – the highest opening day ever (beating 2007's “Spider-Man 3”) and all-time most successful Wednesday (surpassing “Marvel's The Avengers”).
From then on, the film never looked back – smashing single-day records one after another, specifically, biggest Thursday (P48-M), Friday (P48.41-M), Saturday (P71.94-M) and Sunday (P74.63-M). All previous records were established last year by “Marvel's The Avengers.”
Disney rolled out “Iron Man 3” in more than 500 cinemas throughout the archipelago and in 3D, 2D, IMAX 3D and 35mm formats. Getting the lion's share of gross receipts was SM Mall of Asia (P19.56-M), followed by SM North EDSA (P17.69-M) and Trinoma (P13.11-M).
Not to be outdone are SM Megamall (P12.58-M), SM Cebu (P9.25-M), Glorietta 4 (P9.11-M), SM Southmall (P7.85-M), Newport (P6.35-M), SM Fairview (P6.29-M), Eastwood (P5.99-M) and Power Plant (P5.82-M).
Also posting impressive receipts are Alabang Town Center (P5.81-M), Greenbelt 3 (P5.73-M), SM Clark (P5.30-M), Market! Market! (P5.10-M), Gateway (P4.89-M), SM Marikina (P4.28-M), Ayala Cebu (P4.22-M), Shang Cineplex (P4.20-M) and Robinsons Ermita (P4.156-M).
Marvel’s “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Based on the ever-popular Marvel comic book Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968, “Iron Man 3” returns Robert Downey Jr. as Tony Stark, the iconic Super Hero, along with Gwyneth Paltrow as Pepper Potts, Don Cheadle as James “Rhodey” Rhodes, Guy Pearce as Aldrich Killian, Rebecca Hall as Maya Hansen, Jon Favreau as Happy Hogan and Ben Kingsley as The Mandarin.
Now playing across the Philippines, “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. The film is distributed by Walt Disney Studios Motion Pictures.

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